Steal these ideas for customer-led growth

There are a million ways to use customer proof in your sales and marketing activities. So we created a live database of real examples in use by B2B companies like G2, Gong, OpenPhone, Scratchpad and more for you to steal from.

Candid Reaction Launch Video

Awareness Use candid beta customer reactions to your new feature or product (like Intercom did with its Fin launch) to build launch hype.

Atypical Customer Blog Series

Advocacy Skip the formal case study asks (and formal approvals) with an informal mini-blog like Intercom's "Response Time".

"How To" Workshop ft Customers

Awareness Skip the traditional case study and instead engage prospects with tactical "how to" content featuring successful customers.

Customer Quotes in FB Ads

Awareness Use customer testimonials in your retargeting or sponsored Facebook campaigns.

Twitter Thread Customer Story

Awareness Turn your full customer story into an easy-to-read Twitter thread with 3-4 clear takeaways.

Company-wide Social Blast

Awareness Follow Zoominfo's playbook to drive reach + engagement on your customer story social posts. Make it easy and give them draft copy.

Advocate Opt in Button

Advocacy Let customers to raise a hand for a case study or advocacy program with an "Apply to be Featured" button on your website.

Customer Voice Post by CEO

Awareness Make it easy for your CEO and exec team to share reflections on what customers are saying to boost brand awareness.

Turn 5* Reviews into Videos

Awareness Sitting on great written customer proof in the form of reviews? Turn them into videos with animation and a voiceover.

Lo-Fi Screenshot Carousel Post

Awareness Create a carousel post on LinkedIn featuring a collection of screengrabs of your favorite customer social comments.

Insta Sponsored Story Retarget

Awareness Utilize customer testimonials for Instagram retargeting campaigns, like UserGems & Webflow.

Customer Metrics on Homepage

Awareness Copy Mutiny to include customer proof (bonus points for metrics) into your homepage to back up qualitative claims.

Testimonial in Sales Contract

Sales Cycle Add social proof to bottom of funnel to validate a customer's buying decision and reduce time spent second-guessing.

Testimonial on Sign Up Page

Lifecycle Marketing Add social proof to your sign up page to give almost-users validation and a last minute "do it, sign up!" nudge.

Customer Story Post Boost

Awareness Make it easy for users to share their success stories on LinkedIn with pre-drafted copy and graphics, and a calendar reminder.

Customer Quote LI Carousel

Awareness Drop customer quotes in LinkedIn Carousel posts - organic or paid. (Klayvio saw best ad performance when using customer quotes.)

Reorganize Customer Stories

Middle of Funnel Organize case studies "Choose your Own Adventure"-style to make it easy for prospects to connect and consume your content.

Micro Case Study Social Image

Awareness Create micro case study graphic with a quantitative ROI metric, customer quote, logo, and the customer's picture.

Text Micro Case Study

Awareness Tag customers in concise LinkedIn stories with linked case studies. Boost reach via employee shares.

The "Holy Shit" Moment Video

Awareness Combine customer wow moments from your Gong or Chorus sales + CS call recordings & splice them together into a sizzle reel.

Testimonial Packed E-Signature

Awareness Include a highlight reel of what customers are saying in your external-facing teams’ email signatures.

In-App Micro Case Study

Lifecycle Marketing Drop a micro case study in an in-app product tour to drive new feature drive adoption. "Jane reduced response times by 18%!"

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