# Figure turns a single interview into 6+ assets

I’ve used the videos on the website, in emails, newsletters, social posts, radio spots and paid ads. Kind of everywhere! Any type of marketing effort or campaign that we want to run.

**Hannah Lemley**  
*Marketing Content Manager*

## Before

- 1 customer interview = 1 written testimonial
- Weekly outreach required to find customers to participate in case studies

## After

- 1 customer interview = 6+ pieces of marketing content
- Participants submit their OWN interest, creating a ‘waitlist’ of happy customers

This and hundreds of other micro customer case studies were made automatically with [Laudable](/content/site-root.html)